Be sure to refresh often.

The event is about to start, they are currently playing music courtesy of Beats.

Tim Cook is now on stage.

Apple Music

  • over 17 millions subscribers
  • over 30 million songs
  • new design for iOS 10

App Store

  • over 140 billion apps have been downloaded
  • 106% year on year growth
  • 2x revenue over closest competitor
  • over 500,000 games in the App Store
  • Mario is coming to the App store!
  • Super Mario Run to debut first on iOS, simple side scroller based on classic games
  • Able to play with one hand
  • Also has a “battle” mode
  • Coming before the holiday season at a set price


  • ConnectED – Apple supports 114 schools, over 50,000 donated iPads
  • Everyone can Code – helps teach kids how to program in Swift
  • iWork, now has ability to collaborate in real time.


  • Top selling smart watch
  • WatchOS 3, faster load times, new dock, messaging improvements, activity sharing
  • Pokemon Go for Apple Watch
  • AppleWatch  Series 2!
  • “Swim” Proof, 50 meter water resistant
  • 2nd-gen SiP, dual core processor 50% faster, 2x GPU performance up to 60fps
  • 2x brighter display, brightest display Apple has ever shipped
  • Built-in GPS
  • New ceramic watch material
  • New designer bands
  • Apple Watch Nike Plus – designed for runners, available in four colors
  • Watch Series 2 prices begin at $369
  • Series 1 gets an updated processor and starts at $269
  • Watch OS3 available on the 16th


  • Over 1 billion sold
  • iOS 10 – largest release ever, lift to wake, Siri app integration, Maps redesigned
  • HomeKit integrated in iOS 10 – Home automation, control center and Siri integration
  • Messaging improvements – stickers, app integration
  • iPhone 7 
  • Available in high gloss black through a special finishing process called Jet Black
  • Refined design, integrated antennas, new colors including black and jet black
  • Home button – force sensitive, Taptic Engine for feedback
  • Water and Dust resistant – IP67 rated
  • Camera – Optical Image stabilizer, f1.8 apperature, 6 element lens, 12mp sensor – 60% faster and 30% more energy efficient, True tone flash, 50% further and faster, flicker sensor, new image signal processor, double throughput than older version.
  • Ability to immediately edit photos, shoots in RAW
  • 7MP front camera, improved sensor
  • iPhone 7 Plus – 2 12MP cameras, one has wide-angle lens the other telephoto.
  • Ability to optical zoom to 2x, up to 10x optical/software zoom
  • Can use Dual Camera to simulate shallow depth of field and multi point focus
  • Retina HD DIsplay – 25% brighter, Cinema Standard wide color gamut, 3D Touch improvements,
  • Speakers – Stereo speakers, 2x louder, increased dynamic range
  • EarPods – Lightning pods, Lightning to 3.5mm adapter
  • Wireless – AirPods, completely wireless earbuds, touch sensitive, voice recognition, 5 hour battery, 24 hour charging case, single step setup across all devices, Coming to Beats headphones as well
  • Apple Pay – Now uses Felica to work in Japan
  • Performance – A10 Fusion chip, Four-Core CPU 64bit, 2 cores run 40% faster, 2 cores run at 1/5th the power, 50% faster 6-core GPU 2/3 power
  • Improved battery performance, longest battery life ever on any iPhone
  • LTE-A up to 450Mbps
  • New cases coming as well
  • iPhone 7 from $649
  • 32GB, 128GB, 256GB
  • iPhone 6s and 6s Plus will get storage bump to 64GB and 128GB
  • Pre orders begin 9/9, shipping 9/16
  • iOS 10 available 9/13
  • AirPods $159 available late October

That is all.  No iMac, Macbook, or iPod updates as many had hoped for. 🙁

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