The Yoozon USB cable comes packaged in a small cardboard box with the cable coiled in a plastic bag inside. The cable is more flexible than most and features a nice thick sheathing for protection. Both ends are molded plastic with built in strain reliefs that don’t seem to fit the cable very tightly so I am not sure how much they will actually help. The best feature of the cable is that it comes with a lifetime warranty so if the strain reliefs do not work, you will not have to worry about getting a replacement. For charging a USB C device from a USB charger this cable works great and I definitely recommend it.